Tuesday, September 16, 2008


Our book for September is the Millionaire Next Door

This is a great read - below is a summary of the book and give a very insightful look at how some people have attained their wealt and how they live their lives.

From Library Journal:

In The Millionaire Next Door, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy."

Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck.

This is a highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews millionaires in a effort to gain insight to the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Highly recommended reading for all age groups.